Joseph Nye’s concept of soft power has become one of the most influential frameworks in the study and practice of international relations since it was first articulated in the late 1980s. Challenging the traditional realist emphasis on coercive instruments such as military force and economic sanctions, soft power foregrounds the role of attraction, legitimacy, and … Continue reading Examine Joseph Nye’s concept of soft power and assess its relevance and application in contemporary international relations, particularly in the context of global influence, diplomacy, and non-coercive statecraft.